The Benefits Of Podcast Marketing (& Tips To Get Started ... - Podcast Marketing Services

Published Jan 10, 21
10 min read

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In fact, it became our primary method for promoting our podcast. Develop a Trello board and set up 4 Columns: Podcasts, Called, Interested, Booked. Include all the podcasts and contact info to the very first column. Write the email that would sell YOU on yourself. Make a note of some fascinating truths about yourself.

Document the important things that you 'd desire to hear from a guest pitch. When I pitched myself to other shows, I always included a link to my rap video. It was something truly special and makes for an interesting topic to discuss. It's what sets me apart from other guests.

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Craft each e-mail particularly for the show and prevent a mass copy and paste job. Also, you do not need to be so god damn specialist. You're human and they're human. Be human. After you send out a pitch, move the card over to the next column: Called. It's also a good idea to allow Card Aging, so you can get a graph of how long those cards have been sitting in each column.

Don't follow up a couple of days later and be like, "what the fuck, brother?" Give it a couple of weeks and follow-up with a short e-mail ending with a question. Who understands? Your e-mail could have wound up in their spam folder, or you had the wrong e-mail address. The objective is the move the cards along the columns and book as many interviews as you can regularly.

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Hard but fun The real idea here is to do something nobody has ever done to promote a podcast. I did this for Listen Cash Matters, and I did it once again for the Driven podcast. Up up until this time in the online marketing area, I've created three different rap videos which you can see here, here, and below.

No one viewed it even though we promoted the hell out of it. I believe that it was a combination of individuals assuming it would have been shitty and not being funny enough. The fact is, this video did more for our show than just about any other kind of podcast marketing we tried.

Both Quartz and The Telegraph discussed it, bringing extremely little traffic, but a lots of street cred and link juice (russell brunson podcast marketing in your car episode 177). Not everyone will develop a rap video, however this is a workout of believing exterior of the podcasting world to do some clever promotion. Lame If you got some additional money burning a hole in your pocket, go on and purchase some Facebook advertisements.

Nevertheless, they are unworthy the effort and are extremely short-term. I 'd much rather concentrate on creating content that will survive on the web permanently and regularly bring me new listeners for the rest of my presence. Facebook advertisements worked for us when we had Mr. Money Mustache on our program.

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We developed an excellent show with him, and his fans LIKED it. They shared it on Reddit, Facebook, and his online forum - podcast millennials marketing. He likewise shared it on his enormously large Twitter account. All of which got us a quick fuck-ton of new listeners. All we did was utilize it for a short time.

Cash Mustache, and for simply a couple of hundred dollars, we were able to profit from that ONE episode. We attempted it a couple of more times with other visitors and didn't get almost the same action. That episode continued to be connected to and discussed on social networks without us having to buy any more Facebook advertisements.

If you're anything like me, creating program notes for your episodes is the most dreaded task of publishing a podcast. The truth is, you should take your program notes simply as seriously as you take your show. Treat your program notes like genuine post that provide legitimate value and beneficial links.

I'm not discussing transcripts. Sure, they provide more words for SEO value, but if they are not cleaned and formatted and provide genuine worth, then you are wasting your money and time - marketing podcast who are looking for guests. Compose something brand-new. Turn your episodes into understandable content. Provide links to the things you speak about in your program.

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If you do not wish to write program notes, you must work with someone to write them for you. You can begin by reaching out to your audience since they already listened to your show. Or you can hire a kick-ass freelance author. They listen, carry out extra research study, and turn each one of the episode posts into extraordinary SEO bait, helping to reel in more listeners by means of Google - best affiliate marketing podcast 2018.

We took a look at what episodes got the most downloads and attempted to create comparable episodes in the future. We likewise tried different types of episodes like Q&A s and measured to see if we need to continue doing them. It'll set you apart from a great deal of other shows and make you most likely to get featured because there are workers at iTunes listening.

Utilize your ears. If it sounds great, then it most likely is. Invest in an excellent mic. I recommend the Audio Technica ATR 2100 and a good intro USB mic. If you want to get severe, invest in a great USB mixing board (I use a Mackie ProFx8) and a dynamic mic (I use the Shure SM7B which is a basic broadcast mic used by Marc Maron).

Each of our episode program notes had more than 500 words and some rank really high on Google bringing us listeners by means of search. I like this Gimmick. These are easy to register for and worth having a look at to see if there are chances to be spoken with. It's likewise a simple method to find podcast guests if you're trying to discover an expert on a particular topic.

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It's likewise a simple method to find podcast guests if you're searching for an expert on a particular subject. It works well to accelerate growth, however it can result in burn out. We began with producing an episode as soon as a week for the very first eight months. Then in May of 2014, we try out doing a daily episode for the next 31 days and our downloads exploded (podcast top in management and marketing).

Daily can be great for making cash however I don't advise it any longer - scifi and fantasy marketing podcast. It's overwhelming. I like the concept, however more as a method for exclusive content as a giveaway to individuals who sign up for your e-mail list. Marc Maron produces two-minute video to promote each episode with just a simple still image.

I won't be doing this, but I'm not against it. Sure, why not. As long as you have creative control over your show. Lame, but simple enough. I would just advise this if you're incredibly enthusiastic and take pleasure in taking part in Facebook Groups or Online forums based on your topic. I'm very little of a writer and discover a difficult time with this, so for me, it's not worth the agony of writing.

This one is a no-brainer. Most likely will not get you much, however easy enough to do as soon as and leave it alone. From experience, I can inform you that Reddit is the just good source on this list. StumbleUpon can suck it, Pinterest is the incorrect crowd, and Google+ is dead. Yes, however make them yourself instead of utilizing the Javascript-heavy ones offered by each social networks network.

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If you're not selling something with a direct ROI, avoid this. podcast marketing name. Too expensive. I'm not just a fan of spending for fans. There is this idea that the more reviews your podcast has, the greater you are ranked in iTunes. Nevertheless, there is no proven connection. In fact, outdoors studies done by Libsyn (podcast hosting software) suggests that evaluations hold little weight as compared to hitting the "Subscribe" button.

What that indicates is you ought to absolutely get more reviews because, in turn, that will assist you get you more subscribers (podcast marketing 2017). Podcasts like Serial or S-Town do well since each episode makes you desire to listen the next one. The program LOST was well-known for leaving cliffhangers with the promise that they 'd be fixed in the next episode, so of course, you 'd tune in.

John Lee Dumas left a review on our podcast. I do not believe he ever heard a single episode (growth marketing podcast 2017). He put his show name therein. I don't actually see the value in this. Sure, get out of your convenience zone and promote. I would not speak solely to promote your podcast though.

But speaking with build up your individual brand is an excellent idea, specifically if you're paid for it. Yes, leave the podcast studio and satisfy your fans. This is life-changing and had an extensive affect on me as a podcaster. podcast that integrate platform with marketing platform. If you're attempting to build a blog/podcast, you must be collecting emails.

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Offer them options. Offer them unique material for signing up, like bonus offer episodes or videos. Use Mailchimp. It's free in the beginning. Produce something special for your favorite podcasts. I remixed The Fizzle Program style music as a metalcore tune (as you understand, I'm a fan of metalcore) and developed the style music for The $100 MBA Program and Podcast Motion. This settles in word-of-mouth promo. App shops are just another directory site. I don't believe it's worth the time and money to develop an app to promote a podcast unless you were making money on it. The marketing overlap seems quite low. I believe creating an online street team is a dazzling idea.

Develop banners they can set up by themselves websites. digital marketing podcast topics. This is easy enough to include your show notes. We did this for all of our episodes however saw very little activity from them. The tweetable text has to be really excellent and important for this to work. Do not make inside jokes tweetable.

I've stated this prior to and I'll say it once again. The business card is dead. Don't squander the money. I think it's an excellent concept to offer away cool swag to your listeners. They will be blown away by this gesture making them more devoted to your show. Always want to develop brand ambassadors.

We thought long and hard about doing this and our listeners wanted us to. I state go for it. I doubt anyone has actually ever seen somebody wearing a t-shirt of a podcast and started listening to it. It's a great idea to provide t-shirt free of charge to your listens to develop a faithful army of word-of-mouth promoters.

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I'm delighted you made it through. How do you feel? Are you excited? Do you have a video game strategy? I understand I'm pumped and all set to begin promoting!. Remember, we're all good friends here. Let's help each other out and make podcasting even larger. When we ban together, it assists everyone. barry moore active marketing podcast.

I don't have a shitty list to offer. Just enjoy an e-mail every now and then. You agree to get e-mails from Matt Giovanisci. I'll appreciate your personal privacy and unsubscribe at any time.

There are lots of various methods to promote a podcast. Some are relatively easy and do not require a great deal of effort, while some may take a bit more time. I have actually attempted to include a variety of different podcast marketing strategies so that you can decide on what makes sense for you.



Contents Sounds easy but new subscribers are the most important consider ranking greater in Apple Podcasts (previously iTunes). It likewise means listeners will automatically down new episodes when they're published. podcast for social media marketing. Apple Podcasts is the huge player however Spotify and Google are rapidly acquiring ground as the go-to place where individuals discover and listen to podcasts.

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