Grow Your Audience With A Free Podcast Marketing Course ... - The Digital Marketing Podcast

Published Jan 21, 21
10 min read

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In fact, it became our main method for promoting our podcast. Create a Trello board and established 4 Columns: Podcasts, Called, Interested, Scheduled. Add all the podcasts and contact information to the first column. Write the email that would offer YOU on yourself. Make a note of some intriguing truths about yourself.

Jot down the important things that you 'd want to hear from a visitor pitch. When I pitched myself to other shows, I always included a link to my rap video. It was something really special and makes for a fascinating subject to talk about. It's what sets me apart from other guests.

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Craft each e-mail specifically for the show and prevent a mass copy and paste job. Also, you do not have to be so god damn professional. You're human and they're human. Be human. After you send a pitch, move the card over to the next column: Called. It's also a good idea to make it possible for Card Aging, so you can get a visual representation of for how long those cards have been being in each column.

Do not follow up a couple of days later on and resemble, "what the fuck, brother?" Give it a few weeks and follow-up with a short email ending with a concern. Who knows? Your email could have ended up in their spam folder, or you had the wrong e-mail address. The goal is the relocation the cards along the columns and book as lots of interviews as you can regularly.

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Difficult but enjoyable The genuine concept here is to do something nobody has ever done to promote a podcast. I did this for Listen Cash Matters, and I did it again for the Driven podcast. Up till this time in the online marketing area, I have actually produced 3 various rap videos which you can see here, here, and below.

Nobody watched it even though we promoted the hell out of it. I think that it was a mix of people assuming it would have been shitty and not being funny enough. The truth is, this video did more for our show than simply about any other type of podcast marketing we attempted.

Both Quartz and The Telegraph wrote about it, bringing really little traffic, but a lots of street cred and link juice (marketing profs podcast). Not everyone will produce a rap video, but this is an exercise of thinking beyond the podcasting world to do some smart promo. Lame If you got some additional money burning a hole in your pocket, go on and purchase some Facebook ads.

Nevertheless, they are not worth the effort and are extremely short-term. I 'd much rather focus on producing content that will survive on the web permanently and regularly bring me brand-new listeners for the rest of my existence. Facebook advertisements worked for us when we had Mr. Money Mustache on our program.

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We created an excellent program with him, and his fans ENJOYED it. They shared it on Reddit, Facebook, and his forum - can you use a podcast for all your business marketing. He also shared it on his massively big Twitter account. All of which got us a fast fuck-ton of new listeners. All we did was take advantage of it for a brief time.

Money Mustache, and for simply a few hundred bucks, we had the ability to take advantage of that a person episode. We tried it a few more times with other guests and didn't get nearly the very same reaction. That episode continued to be linked to and spoke about on social networks without us needing to purchase anymore Facebook ads.

If you're anything like me, producing show notes for your episodes is the most dreaded job of publishing a podcast. The truth is, you should take your program keeps in mind simply as seriously as you take your program. Treat your show notes like genuine article that supply legitimate worth and useful links.

I'm not speaking about transcripts. Sure, they provide more words for SEO value, however if they are not cleaned up and formatted and supply genuine value, then you are squandering your money and time - marketing ideas for podcast promotion on social media. Write something brand-new. Turn your episodes into understandable material. Provide links to the important things you talk about in your program.

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If you do not want to write program notes, you need to hire somebody to write them for you. You can start by reaching out to your audience because they already listened to your show. Or you can employ a kick-ass freelance author. They listen, perform extra research study, and turn every one of the episode posts into amazing SEO bait, helping to attract more listeners through Google - marketing and authenticity topic in podcast.

We took a look at what episodes got the most downloads and attempted to develop similar episodes in the future. We also tried various kinds of episodes like Q&A s and measured to see if we need to continue doing them. It'll set you apart from a great deal of other shows and make you most likely to get included given that there are workers at iTunes listening.

Use your ears. If it sounds great, then it probably is. Invest in a good mic. I advise the Audio Technica ATR 2100 and a great intro USB mic. If you want to get serious, invest in a good USB mixing board (I use a Mackie ProFx8) and a vibrant mic (I use the Shure SM7B which is a basic broadcast mic used by Marc Maron).

Each of our episode program notes had more than 500 words and some rank really high up on Google bringing us listeners via search. I like this Trick. These are simple to register for and worth having a look at to see if there are opportunities to be interviewed. It's also a simple method to find podcast visitors if you're looking for a professional on a specific topic.

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It's also a simple method to find podcast guests if you're looking for a professional on a specific topic. It works well to accelerate growth, however it can result in stress out. We started with producing an episode as soon as a week for the first eight months. Then in May of 2014, we explore doing a day-to-day episode for the next 31 days and our downloads took off (how to convert your podcast into a marketing business).

Daily can be great for generating income however I don't suggest it anymore - podcast audio interview marketing. It's overwhelming. I like the concept, but more as a way for special material as a giveaway to individuals who register for your email list. Marc Maron develops two-minute video to promote each episode with just a simple still image.

I won't be doing this, however I'm not against it. Sure, why not. As long as you have innovative control over your program. Lame, but easy enough. I would just advise this if you're incredibly enthusiastic and take pleasure in taking part in Facebook Groups or Forums based upon your topic. I'm not much of an author and find a difficult time with this, so for me, it's unworthy the misery of composing.

This one is a no-brainer. Most likely won't get you much, but simple enough to do when and leave it alone. From experience, I can tell you that Reddit is the only good source on this list. StumbleUpon can draw it, Pinterest is the wrong crowd, and Google+ is dead. Yes, but make them yourself instead of utilizing the Javascript-heavy ones supplied by each social networks network.

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If you're not offering something with a direct ROI, prevent this. podcast audio marketing. Too pricey. I'm not simply a fan of paying for fans. There is this concept that the more reviews your podcast has, the greater you are ranked in iTunes. Nevertheless, there is no proven correlation. In truth, outdoors studies done by Libsyn (podcast hosting software) suggests that reviews hold little weight as compared to striking the "Subscribe" button.

What that means is you must definitely get more evaluations because, in turn, that will assist you get you more subscribers (beer marketing podcast). Podcasts like Serial or S-Town succeed due to the fact that each episode makes you wish to listen the next one. The program LOST was notorious for leaving cliffhangers with the pledge that they 'd be solved in the next episode, so naturally, you 'd tune in.

John Lee Dumas left an evaluation on our podcast. I do not think he ever heard a single episode (facebook marketing podcast). He put his program name in there. I don't truly see the worth in this. Sure, leave your convenience zone and promote. I wouldn't speak solely to promote your podcast though.

However speaking with construct up your individual brand name is a great concept, particularly if you're spent for it. Yes, leave the podcast studio and satisfy your fans. This is life-changing and had a profound affect on me as a podcaster. the law firm marketing minute podcast. If you're trying to develop a blog/podcast, you need to be gathering e-mails.

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Provide choices. Offer them special content for registering, like benefit episodes or videos. Use Mailchimp. It's totally free at initially. Produce something special for your favorite podcasts. I remixed The Fizzle Show theme music as a metalcore tune (as you understand, I'm a fan of metalcore) and created the theme music for The $100 MBA Program and Podcast Movement. This pays off in word-of-mouth promo. App shops are just another directory site. I do not think it's worth the time and money to produce an app to promote a podcast unless you were earning money on it. The marketing overlap appears pretty low. I think producing an online street group is a brilliant idea.

Develop banners they can install on their own websites. smarter online marketing podcast. This is easy enough to include your show notes. We did this for all of our episodes but saw extremely little activity from them. The tweetable text has to be actually great and important for this to work. Don't make inside jokes tweetable.

I have actually stated this before and I'll say it once again. Business card is dead. Do not waste the money. I believe it's an excellent idea to hand out cool swag to your listeners. They will be blown away by this gesture making them more faithful to your show. Always want to construct brand name ambassadors.

We believed long and hard about doing this and our listeners wanted us to. I say go for it. I question anybody has actually ever seen somebody wearing a tee shirt of a podcast and started listening to it. It's a great concept to provide shirt totally free to your listens to build a loyal army of word-of-mouth promoters.

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I'm grateful you made it through. How do you feel? Are you delighted? Do you have a strategy? I know I'm pumped and ready to start promoting!. Keep in mind, we're all good friends here. Let's assist each other out and make podcasting even larger. When we ban together, it assists everyone. music industry marketing podcast.

I do not have a shitty checklist to offer. Simply delight in an e-mail as soon as in a while. You consent to get e-mails from Matt Giovanisci. I'll appreciate your privacy and unsubscribe any time.

There are lots of different methods to promote a podcast. Some are fairly easy and do not require a great deal of effort, while some might take a bit more time. I've tried to consist of a variety of different podcast marketing tactics so that you can pick what makes good sense for you.



Contents Sounds simple however new subscribers are the most important consider ranking greater in Apple Podcasts (previously iTunes). It likewise means listeners will immediately down brand-new episodes when they're published. real estate marketing podcast. Apple Podcasts is the huge player but Spotify and Google are rapidly making headway as the go-to place where people discover and listen to podcasts.

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