Integrating A Podcast Into Your Marketing Strategy - Chief ... - Marketing School Podcast

Published Jan 28, 21
10 min read

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In fact, it became our main technique for promoting our podcast. Produce a Trello board and set up 4 Columns: Podcasts, Contacted, Intrigued, Reserved. Add all the podcasts and contact information to the first column. Compose the email that would sell YOU on yourself. Document some interesting facts about yourself.

Compose down the important things that you 'd want to hear from a guest pitch. When I pitched myself to other shows, I constantly included a link to my rap video. It was something truly special and makes for an interesting topic to discuss. It's what sets me apart from other visitors.

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Craft each email particularly for the program and prevent a mass copy and paste task. Likewise, you do not need to be so god damn expert. You're human and they're human. Be human. After you send a pitch, move the card over to the next column: Gotten in touch with. It's also a great concept to make it possible for Card Aging, so you can get a graph of how long those cards have actually been sitting in each column.

Do not follow up a few days later on and resemble, "what the fuck, bro?" Give it a couple of weeks and follow-up with a short email ending with a concern. Who understands? Your e-mail might have ended up in their spam folder, or you had the incorrect e-mail address. The objective is the relocation the cards along the columns and book as numerous interviews as you can regularly.

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Difficult however enjoyable The genuine concept here is to do something no one has ever done to promote a podcast. I did this for Listen Cash Matters, and I did it once again for the Driven podcast. Up until this time in the online marketing space, I have actually produced three different rap videos which you can see here, here, and listed below.

Nobody enjoyed it despite the fact that we promoted the hell out of it. I believe that it was a combination of people assuming it would have been shitty and not being funny enough. The reality is, this video did more for our show than almost any other kind of podcast marketing we tried.

Both Quartz and The Telegraph wrote about it, bringing extremely little traffic, however a lot of street cred and link juice (podcast marketing ehealth). Not everyone will develop a rap video, however this is a workout of believing outside of the podcasting world to do some clever promotion. Lame If you got some additional money burning a hole in your pocket, go on and buy some Facebook ads.

Nevertheless, they are unworthy the effort and are extremely short-term. I 'd much rather focus on producing content that will reside on the web forever and regularly bring me new listeners for the rest of my presence. Facebook ads worked for us when we had Mr. Money Mustache on our show.

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We developed a terrific show with him, and his fans ENJOYED it. They shared it on Reddit, Facebook, and his online forum - "jesse carstens" podcast marketing. He likewise shared it on his massively large Twitter account. All of which got us a fast fuck-ton of new listeners. All we did was leverage it for a brief time.

Money Mustache, and for just a couple of hundred bucks, we had the ability to capitalize on that a person episode. We tried it a few more times with other guests and didn't get almost the same action. That episode continued to be linked to and talked about on social networks without us having to purchase any more Facebook advertisements.

If you're anything like me, developing show notes for your episodes is the most feared task of publishing a podcast. The truth is, you must take your show keeps in mind simply as seriously as you take your program. Treat your program notes like genuine post that supply genuine worth and helpful links.

I'm not talking about records. Sure, they supply more words for SEO worth, however if they are not cleaned and formatted and supply real value, then you are wasting your money and time - bacon podcast guerrilla marketing. Compose something brand-new. Turn your episodes into legible content. Supply links to the things you speak about in your program.

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If you don't want to write program notes, you ought to employ somebody to compose them for you. You can begin by connecting to your audience because they currently listened to your show. Or you can employ a kick-ass freelance author. They listen, carry out additional research study, and turn each one of the episode posts into amazing SEO bait, helping to attract more listeners via Google - podcast on subaru marketing and lesbian market.

We looked at what episodes got the most downloads and tried to develop similar episodes in the future. We also attempted various types of episodes like Q&A s and determined to see if we ought to continue doing them. It'll set you apart from a lot of other programs and make you more most likely to get included because there are workers at iTunes listening.

Use your ears. If it sounds great, then it probably is. Buy a good mic. I advise the Audio Technica ATR 2100 and a good intro USB mic. If you want to get serious, buy a great USB mixing board (I utilize a Mackie ProFx8) and a vibrant mic (I use the Shure SM7B which is a standard broadcast mic used by Marc Maron).

Each of our episode show notes had more than 500 words and some rank extremely high on Google bringing us listeners through search. I like this Trick. These are simple to sign up for and worth having a look at to see if there are chances to be interviewed. It's likewise an easy way to discover podcast visitors if you're looking for a professional on a particular subject.

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It's likewise an easy way to discover podcast guests if you're looking for a specialist on a particular subject. It works well to accelerate growth, however it can lead to stress out. We began with producing an episode once a week for the very first 8 months. Then in May of 2014, we explore doing a day-to-day episode for the next 31 days and our downloads exploded (rap music marketing podcast).

Daily can be great for earning money however I don't recommend it any longer - how to use podcast for all marketing. It's frustrating. I like the idea, but more as a means for special material as a free gift to individuals who register for your e-mail list. Marc Maron creates two-minute video clips to promote each episode with just an easy still image.

I will not be doing this, but I'm not against it. Sure, why not. As long as you have creative control over your show. Lame, however simple enough. I would only advise this if you're extremely enthusiastic and take pleasure in taking part in Facebook Groups or Forums based upon your topic. I'm very little of a writer and find a difficult time with this, so for me, it's not worth the agony of composing.

This one is a no-brainer. Probably will not get you much, however easy sufficient to do when and leave it alone. From experience, I can tell you that Reddit is the just great source on this list. StumbleUpon can suck it, Pinterest is the incorrect crowd, and Google+ is dead. Yes, but make them yourself rather of using the Javascript-heavy ones supplied by each social media network.

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If you're not selling something with a direct ROI, prevent this. marketing tricks and traps podcast. Too expensive. I'm not simply a fan of spending for fans. There is this idea that the more reviews your podcast has, the higher you are ranked in iTunes. However, there is no proven connection. In fact, outside studies done by Libsyn (podcast hosting software) recommends that reviews hold little weight as compared to hitting the "Subscribe" button.

What that means is you must absolutely get more reviews due to the fact that, in turn, that will assist you get you more customers (channel digital marketing manager podcast). Podcasts like Serial or S-Town succeed due to the fact that each episode makes you want to listen the next one. The program LOST was well-known for leaving cliffhangers with the pledge that they 'd be dealt with in the next episode, so naturally, you 'd tune in.

John Lee Dumas left an evaluation on our podcast. I don't think he ever heard a single episode (video marketing podcast). He put his program name in there. I don't actually see the value in this. Sure, leave your comfort zone and promote. I wouldn't speak solely to promote your podcast though.

However talking to develop your personal brand is an excellent concept, especially if you're paid for it. Yes, get out of the podcast studio and fulfill your fans. This is life-changing and had an extensive affect on me as a podcaster. marketing strategy for podcast. If you're attempting to build a blog/podcast, you should be gathering emails.

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Provide options. Offer them special content for signing up, like bonus episodes or videos. Usage Mailchimp. It's totally free at initially. Develop something unique for your preferred podcasts. I remixed The Fizzle Program theme music as a metalcore tune (as you know, I'm a fan of metalcore) and produced the theme music for The $100 MBA Program and Podcast Motion. This settles in word-of-mouth promo. App shops are simply another directory. I don't believe it deserves the time and cash to create an app to promote a podcast unless you were generating income on it. The marketing overlap seems quite low. I think producing an online street team is a fantastic idea.

Produce banners they can set up by themselves websites. merch by amzon social media marketing podcast. This is easy enough to include your program notes. We did this for all of our episodes however saw really little activity from them. The tweetable text has to be truly good and important for this to work. Don't make inside jokes tweetable.

I've stated this before and I'll say it once again. Business card is dead. Do not lose the cash. I believe it's a great concept to distribute cool swag to your listeners. They will be blown away by this gesture making them more faithful to your program. Always want to construct brand name ambassadors.

We thought long and hard about doing this and our listeners desired us to. I state go for it. I question anyone has ever seen someone wearing a t-shirt of a podcast and began listening to it. It's a good concept to provide shirt for free to your listens to develop a loyal army of word-of-mouth promoters.

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I'm delighted you made it through. How do you feel? Are you thrilled? Do you have a tactical plan? I know I'm pumped and all set to start promoting!. Keep in mind, we're all good friends here. Let's assist each other out and make podcasting even larger. When we prohibit together, it assists everyone. google partner marketing podcast.

I don't have a shitty checklist to provide. Just delight in an email from time to time. You consent to get e-mails from Matt Giovanisci. I'll respect your personal privacy and unsubscribe whenever.

There are lots of various ways to promote a podcast. Some are fairly simple and don't require a lot of effort, while some might take a bit more time. I have actually tried to consist of a variety of different podcast marketing techniques so that you can pick what makes good sense for you.

Contents Sounds basic however new customers are the most essential factor in ranking greater in Apple Podcasts (formerly iTunes). It also suggests listeners will automatically down new episodes when they're published. duct tape marketing podcast review. Apple Podcasts is the huge gamer but Spotify and Google are rapidly making headway as the go-to place where individuals find and listen to podcasts.