Podcast Marketing: 3 Sure-fire Ways To Grow Your Audience ... - Podcast Marketing Strategy

Published Feb 05, 21
11 min read

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We released an uncensored personal financing podcast called Listen Money Matters that got The following guide to podcast marketing is loaded with ideas, methods, and ball-busting work. It consists of whatever we did, everything we learned, and whatever we understand. Easy as Shit Every successful podcast is self- serving. podcast about marketing campaign. Marc Maron (WTF with Marc Maron) began his podcast out of desperation.

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Chris Hardwick (Nerdist) wished to chat with his nerdy buddies and geek-out with celebs. Sarah Koenig began the podcast by resolving a murder somebody emailed her. You don't need to develop an "avatar" or "perfect listener" to craft the best podcast. The concept behind Listen Money Matters was to produce a podcast that we wished to hear a personal finance podcast that would interest a 30-year-old beer-drinking male.

Our program has a heavy metalcore signature tune I wrote. We began each program speaking about craft beer or mixed drinks we're drinking during the recording. marketing nerds podcast why do people share on social media. And we cursed a lot. Our reviews were mixed. They were mostly positive, but we got some that were harsh. I needed to remind myself that the people who listened loved us.

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We produced a podcast to discover like-minded people who would enjoy what we delighted in. And it ends up our audience wasn't made up of 30-year old craft beer drinking males. We had a melting pot of males, women, lesbians, seniors, finance nerds, entrepreneur, Australians, tweens, and more!. Not just podcasts, however TELEVISION shows also.

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We found ways to work components of those programs into ours. Discover the commonalities that will become your "avatar.". Even if everybody employs a former pre-owned vehicle industrial commentator on Fiverr to produce their introduction, doesn't mean you need to. Attempt composing your own music. Attempt no intro music at all!.

I'm not stating you shouldn't begin a narrative style podcast, however rather, do the program you would wish to listen to and not because it's a trend. Easier stated than done At the start of every show, I check out a brand-new catchphrase as part of our intro. An example would be: Hey everyone! Invite to Listen Cash Matters: the program that goes through you like shit through a goose.

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I would offer credit to the person who sent it in. Often they would be major, other times they would be odd and amusing. But they were all developed by fans and To involve the fans in the program in an unique method. I desired to enhance our Twitter fans and engagement.

Whenever I heard my name on the radio, or a podcast, or TELEVISION, or composed in an article, I smiled. It's the best little feeling on the planet when someone states your name in front of an audience. podcast starting a social media marketing beginners. We also offered out our e-mail address at the start and even every episode and encouraged people to send us questions.

It also gave us insight into what our audience was going through financially, which assisted us produce a much better program (ecommerce marketing podcast). We invested in Intercom simply to keep up and track all the emails we were getting. In hindsight, I would not have changed a thing. I just would have gotten more involved and employed aid.

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Not simply behind the mic, but face to face and through any other ways of communication (marketing made simple podcast spotlight branding). Marc Maron is a great example of this. He is extremely transparent about his life on the program and active on Twitter communicating with his audience. At his standup reveals, his audience brings him baked items.

Dan Harmon (Harmontown) does a live show and typically welcomes members of his audience on phase to talk with him, and it's something we did during our only live program at FinCon, a monetary blogger conference (marketing profs podcast itunes). We welcomed blog writers who were listening to our program live to come up and offer one personal financing pointer.

Develop a tight community around your podcast (nerd marketing podcast). Discover ways to involve your listeners in your program. Every when in a while we would do episodes titled This Financial Life (a mock of This American Life) where we 'd assist a listener with their personal finances survive on the podcast. We likewise did weekly episodes called 5 Questions (a mock of an old Daily Program bit) where we would answer 5 listener concerns on the program.

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or website and request questions that you'll respond to on the program where listeners can publish events. Nerdist does this at the beginning of their episodes. Comedy Bang Bang welcomes listeners to send style music and "Would You Rather" situations for games they use the program. They likewise request catchphrases.

in each episode, asking them to share with their audience. where listeners can contact us to vent, ask questions, or simply tell you just how much they like your program, and play the voicemails on the program. Partner with another podcast with a big audience, or a company with a big audience, to offer prizes.

The "Follow Everybody" Twitter strategy, the "Tweet The Exact Same Thing 50 Times a Day" technique, and the "Hashtag Overload" are simply a couple of common techniques I've seen advised. All were leading to stagnant development and minor engagement. Online online marketers typically forget the root of Social network. Tweeting and publishing your most current episodes over and over throughout various times of the day is not social.

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And if you're on Facebook, just 1% of your fans see it if nobody Likes, Comments or Shares it. I do not believe social media is a waste of time. I believe that it plays a significant function in podcast marketing, but you need to embrace the proper social networks frame of mind.

At the minimum choose two. Select Facebook And Twitter. There that was simple. For my upcoming program, I'll be focusing on Twitter since I delight in the platform more so than Facebook. Later on, I will be broadening into Facebook as the program grows. Social media is not a location to relay your newest episodes. excerpt from duct tape marketing podcast with john jantsch and tamsen webster.

Social network is a possibility for you to speak with your fans; have a discussion with them. Your fans are your best way to grow your audience. Our program's success was based entirely on the reality that our fans told their family and friends about our show. They would tell us on Twitter and Facebook and when they emailed us (funny business: the 18-minute podcast about management, marketing, and meatloaf).

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So don't think about it as a flat out promotional channel, but as a location to chat with fans, get concepts for programs, and linking with future visitors. Your social presence will grow the more you engage with your audience. Inform your fans about an upcoming guest and inquire to send questions.

If you do not, ensure to explain who the person is and the expertise they give the table. Use social networks as a way for fans to generate material for your show (account.based marketing podcast). Ask to send you catchphrases or questions that need answering. We had a tradition on our program where we would drink beer and discuss it at the beginning of each episode.

Then, publish them on Twitter and facebook and tag the beer business in the photo. Likewise, we would ask a concern like, "who would like to try this beer?" to start a discussion. Show your listeners that you are a real person by taking personal images and publishing them - novel marketing podcast on amazon ads. Go out for a drink with former visitors and take a selfie.

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Host a live podcast and take a selfie with your audience. Do something different and tape-record a whole podcast episode while driving in your cars and truck and take a selfie. Forming partnerships is vital to the success of any podcast. Make good friends. Share what they create. Cheer on your good friends and they will return the favor it's great karma (how to succeed in multilevel marketing podcast).

Then, send an easy email to the blog owners asking if they would add your show to the list. Very few podcasters do this. I envision it pertains to the worry of rejection or connecting (podcast marketing strategy advertising). It was hard for me in the beginning, too, but we were able to increase our search traffic and listeners with this strategy.

If you get noted on an article that gets a great deal of engaged traffic, chances are you'll see outcomes quickly. However more typically, it will play out long-term, making you great links from pertinent material. podcast audio marketing. It's why having a kick-ass podcast landing page is so important. A common error with landing pages is giving individuals way a lot of alternatives.

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I think a good podcast landing page ought to have the following elements: A way to rapidly listen to the most current episode without scrolling - marketing podcast 2017. A big and clear headline describing the program. A huge ass button that will enable them to subscribe on iTunes (and ONLY iTunes because it's the largest directory and most significant bang for your dollar.

A list of recent episodes. A single method to communicate with the show through social media or e-mail. I did a fair amount of research study when coming up with a style for this site. I searched the internet for inspiration and showed up pretty dry. Nevertheless, there were a couple of that I found to be "okay" and they are Serial, WTF, and Star Talk Radio.

So, I chose to compose one myself combining all the very best methods and the personal ideas that worked for me in the past. This is my primary technique for growing any online service. I've developed a six-figure swimming pool care education business by setting up definitive guides based around pool care - google podcast logo for marketing my podcast.

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It was a collaborative guide that has actually continued to bring the podcast traffic and listeners. This guide took us a couple of weeks to develop - money and marketing podcast emmille de la cruz. Conclusive guides are a terrific long-lasting technique for developing an audience for any online task. I have posts on my websites that were written years back and still generate an enormous amount of traffic and constant growth.

If you do not have an audience, and your program is self-serving, create a definitive guide on your own like this one. Ask yourself the concerns you desire to understand that need to be included in the guide and find the responses. Do a Google search to discover all of the pages that speak about your subject. plannet marketing podcast.

Describe your guides like a book using all the information you've gathered and the questions you have actually responded to. If you're utilizing WordPress, put the overview into WordPress and just complete all the headings as you go. When you're ended up writing a ridiculous amount of words, and you think you 'd covered the topic better than anyone else on the web, modify and purge what's redundant or unnecessary this consists of words and sentences, and graphics and sections (customer driven marketing and podcast).

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Do not add graphics for the sake of including graphics. Graphics ought to serve an academic purpose. Release and promote that post as aggressively as if you were launching a brand-new book or podcast. Repeat all the steps in this guide. Difficult to book, simple to speak In 2008, I was welcomed on Martha Stewart Living Radio to talk about swimming pool care throughout their early morning program at 7 am on Sirius Satellite Radio (marketing podcast forbes).

And I thought this was the game changer and my website was going to "BLOW UP!" That early morning, I fidgeted and pacing by the advised land-line, awaiting the call from Martha Stewart. The phone sounded and terrified the living shit out of me, even when I was anticipating it.

" Ok, they're wrapping up the last segment, so hold on tight, and Mindy will introduce you." Truthfully, I had no idea if here name was Mindy. All I knew was that it was NOT Martha. After the interview, I went to my computer to check on Google Analytics and saw no bump in traffic.