Podcast Marketing: 50 Podcasters Share The Tactics They Used ... - Podcast Marketing Strategy

Published Jan 13, 21
10 min read

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In fact, it became our main technique for promoting our podcast. Create a Trello board and established 4 Columns: Podcasts, Contacted, Interested, Reserved. Include all the podcasts and contact details to the first column. Write the email that would sell YOU on yourself. Compose down some intriguing facts about yourself.

Make a note of the important things that you 'd wish to hear from a visitor pitch. When I pitched myself to other programs, I constantly included a link to my rap video. It was something genuinely distinct and produces a fascinating topic to go over. It's what sets me apart from other visitors.

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Craft each e-mail specifically for the program and prevent a mass copy and paste job. Also, you don't have to be so god damn specialist. You're human and they're human. Be human. After you send out a pitch, move the card over to the next column: Called. It's likewise an excellent concept to allow Card Aging, so you can get a graph of the length of time those cards have actually been being in each column.

Do not follow up a few days later and resemble, "what the fuck, bro?" Offer it a few weeks and follow-up with a short email ending with a concern. Who understands? Your e-mail could have ended up in their spam folder, or you had the incorrect e-mail address. The objective is the relocation the cards along the columns and book as lots of interviews as you can consistently.

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Difficult but fun The real concept here is to do something nobody has ever done to promote a podcast. I did this for Listen Money Matters, and I did it once again for the Driven podcast. Up till this time in the internet marketing area, I have actually produced 3 different rap videos which you can see here, here, and listed below.

Nobody watched it although we promoted the hell out of it. I believe that it was a combination of people assuming it would have been shitty and not being funny enough. The truth is, this video did more for our program than almost any other type of podcast marketing we attempted.

Both Quartz and The Telegraph blogged about it, bringing really little traffic, however a lots of street cred and link juice ("network marketing made easy" podcast). Not everyone will create a rap video, however this is an exercise of believing outside of the podcasting world to do some smart promo. Lame If you got some additional money burning a hole in your pocket, go ahead and purchase some Facebook ads.

Nevertheless, they are unworthy the effort and are really short-term. I 'd much rather concentrate on producing material that will survive on the internet forever and regularly bring me new listeners for the rest of my existence. Facebook advertisements worked for us when we had Mr. Cash Mustache on our show.

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We produced a fantastic show with him, and his fans LIKED it. They shared it on Reddit, Facebook, and his forum - scott mitchell appleton wi podcast marketing. He also shared it on his massively large Twitter account. All of which got us a fast fuck-ton of brand-new listeners. All we did was take advantage of it for a short time.

Money Mustache, and for just a couple of hundred dollars, we were able to profit from that a person episode. We attempted it a couple of more times with other visitors and didn't get almost the same reaction. That episode continued to be linked to and spoke about on social media without us having to purchase anymore Facebook advertisements.

If you're anything like me, producing program notes for your episodes is the most dreaded task of releasing a podcast. The fact is, you need to take your show notes simply as seriously as you take your program. Treat your show notes like genuine article that supply legitimate value and useful links.

I'm not talking about transcripts. Sure, they provide more words for SEO worth, but if they are not cleaned up and formatted and offer genuine worth, then you are squandering your money and time - marketing podcast beanpod. Compose something brand-new. Turn your episodes into legible content. Offer links to the important things you talk about in your show.

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If you do not wish to write show notes, you need to work with somebody to write them for you. You can begin by connecting to your audience because they already listened to your program. Or you can work with a kick-ass freelance author. They listen, perform extra research study, and turn each one of the episode posts into incredible SEO bait, assisting to attract more listeners via Google - mobile app marketing podcast.

We looked at what episodes got the most downloads and tried to produce similar episodes in the future. We also tried various types of episodes like Q&A s and determined to see if we ought to continue doing them. It'll set you apart from a great deal of other programs and make you more likely to get included given that there are employees at iTunes listening.

Utilize your ears. If it sounds great, then it most likely is. Buy a great mic. I advise the Audio Technica ATR 2100 and a great introduction USB mic. If you want to get major, invest in a good USB blending board (I use a Mackie ProFx8) and a dynamic mic (I utilize the Shure SM7B which is a basic broadcast mic used by Marc Maron).

Each of our episode program notes had more than 500 words and some rank really high up on Google bringing us listeners by means of search. I like this Trick. These are easy to sign up for and worth inspecting out to see if there are opportunities to be interviewed. It's also an easy method to find podcast guests if you're looking for a specialist on a particular subject.

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It's likewise a simple method to find podcast visitors if you're looking for an expert on a particular topic. It works well to accelerate development, but it can result in burn out. We began with producing an episode when a week for the very first 8 months. Then in May of 2014, we explore doing a day-to-day episode for the next 31 days and our downloads took off (successful book marketing campaigns podcast).

Daily can be really good for earning money but I don't recommend it any longer - ziprecruiter podcast marketing. It's overwhelming. I like the concept, but more as a method for special content as a free gift to individuals who sign up for your email list. Marc Maron produces two-minute video clips to promote each episode with just an easy still image.

I won't be doing this, however I'm not against it. Sure, why not. As long as you have innovative control over your show. Lame, however simple enough. I would just recommend this if you're incredibly enthusiastic and delight in getting involved in Facebook Groups or Forums based upon your topic. I'm not much of a writer and find a difficult time with this, so for me, it's unworthy the pain of composing.

This one is a no-brainer. Most likely will not get you much, but easy adequate to do as soon as and leave it alone. From experience, I can tell you that Reddit is the only good source on this list. StumbleUpon can suck it, Pinterest is the incorrect crowd, and Google+ is dead. Yes, however make them yourself instead of utilizing the Javascript-heavy ones provided by each social media network.

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If you're not offering something with a direct ROI, avoid this. writer's marketing podcast. Too expensive. I'm not just a fan of paying for fans. There is this idea that the more evaluations your podcast has, the greater you are ranked in iTunes. However, there is no proven connection. In truth, outside studies done by Libsyn (podcast hosting software) recommends that reviews hold little weight as compared to striking the "Subscribe" button.

What that suggests is you must definitely get more reviews since, in turn, that will assist you get you more customers (i love marketing podcast). Podcasts like Serial or S-Town succeed because each episode makes you wish to listen the next one. The program LOST was infamous for leaving cliffhangers with the promise that they 'd be resolved in the next episode, so naturally, you 'd tune in.

John Lee Dumas left an evaluation on our podcast. I do not think he ever heard a single episode (podcast millennials marketing). He put his program name therein. I don't truly see the worth in this. Sure, leave your convenience zone and promote. I would not speak entirely to promote your podcast though.

However speaking to develop your personal brand name is an excellent idea, especially if you're spent for it. Yes, leave the podcast studio and satisfy your fans. This is life-altering and had an extensive affect on me as a podcaster. rules for marketing a podcast on social media. If you're attempting to build a blog/podcast, you must be collecting e-mails.

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Provide them options. Offer them exclusive content for signing up, like benefit episodes or videos. Use Mailchimp. It's totally free in the beginning. Produce something special for your preferred podcasts. I remixed The Fizzle Show theme music as a metalcore tune (as you know, I'm a fan of metalcore) and produced the style music for The $100 MBA Program and Podcast Motion. This pays off in word-of-mouth promo. App stores are just another directory. I don't think it's worth the time and money to develop an app to promote a podcast unless you were generating income on it. The marketing overlap seems quite low. I think producing an online street team is a fantastic concept.

Develop banners they can put up on their own sites. marketing and authenticity topic in podcast. This is simple enough to add in your program notes. We did this for all of our episodes however saw really little activity from them. The tweetable text needs to be truly good and valuable for this to work. Do not make inside jokes tweetable.

I have actually stated this before and I'll say it again. Business card is dead. Do not squander the money. I believe it's an excellent idea to give away cool boodle to your listeners. They will be blown away by this gesture making them more loyal to your show. Constantly aim to construct brand ambassadors.

We thought long and hard about doing this and our listeners desired us to. I state go all out. I question anybody has actually ever seen someone using a t-shirt of a podcast and began listening to it. It's a good concept to offer shirt free of charge to your listens to develop a faithful army of word-of-mouth promoters.

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I'm delighted you made it through. How do you feel? Are you thrilled? Do you have a game strategy? I know I'm pumped and prepared to start promoting!. Remember, we're all good friends here. Let's assist each other out and make podcasting even bigger. When we ban together, it helps out everybody. itunes marketing book podcast.

I do not have a shitty checklist to use. Just enjoy an email every so often. You accept get emails from Matt Giovanisci. I'll respect your personal privacy and unsubscribe whenever.

There are lots of different methods to promote a podcast. Some are fairly easy and do not require a lot of effort, while some might take a bit more time. I have actually tried to include a range of various podcast marketing methods so that you can pick what makes sense for you.

Contents Sounds simple however brand-new subscribers are the most crucial consider ranking higher in Apple Podcasts (formerly iTunes). It likewise means listeners will immediately down new episodes when they're released. podcast marketing in south america to stop war. Apple Podcasts is the big gamer but Spotify and Google are quickly picking up speed as the go-to place where individuals discover and listen to podcasts.