Podcast Promotion: 13 Marketing Tactics To Get More Podcast ... - Marketing Book Podcast

Published Feb 05, 21
10 min read

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In fact, it became our main strategy for promoting our podcast. Develop a Trello board and established 4 Columns: Podcasts, Gotten In Touch With, Intrigued, Scheduled. Include all the podcasts and contact information to the first column. Write the e-mail that would sell YOU on yourself. Write down some intriguing truths about yourself.

Compose down the important things that you 'd desire to hear from a guest pitch. When I pitched myself to other programs, I constantly consisted of a link to my rap video. It was something genuinely unique and produces an interesting subject to go over. It's what sets me apart from other guests.

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Craft each e-mail specifically for the program and prevent a mass copy and paste task. Also, you don't need to be so god damn expert. You're human and they're human. Be human. After you send out a pitch, move the card over to the next column: Contacted. It's likewise a good idea to allow Card Aging, so you can get a visual representation of the length of time those cards have actually been sitting in each column.

Don't follow up a few days later and be like, "what the fuck, brother?" Give it a couple of weeks and follow-up with a brief email ending with a concern. Who knows? Your e-mail could have ended up in their spam folder, or you had the incorrect email address. The goal is the relocation the cards along the columns and book as lots of interviews as you can consistently.

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Difficult but fun The real idea here is to do something no one has ever done to promote a podcast. I did this for Listen Money Matters, and I did it once again for the Driven podcast. Up up until this time in the online marketing area, I have actually developed 3 different rap videos which you can see here, here, and listed below.

Nobody saw it despite the fact that we promoted the hell out of it. I believe that it was a combination of people assuming it would have been shitty and not being funny enough. The fact is, this video did more for our program than practically any other form of podcast marketing we tried.

Both Quartz and The Telegraph composed about it, bringing extremely little traffic, but a lots of street cred and link juice (five minute marketing podcast). Not everybody will create a rap video, but this is an exercise of thinking exterior of the podcasting world to do some clever promo. Lame If you got some extra cash burning a hole in your pocket, proceed and purchase some Facebook advertisements.

However, they are not worth the effort and are very short-term. I 'd much rather focus on creating material that will live on the internet permanently and consistently bring me brand-new listeners for the rest of my existence. Facebook ads worked for us when we had Mr. Money Mustache on our show.

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We created a fantastic show with him, and his fans ENJOYED it. They shared it on Reddit, Facebook, and his forum - best i love marketing podcast. He likewise shared it on his enormously big Twitter account. All of which got us a quick fuck-ton of new listeners. All we did was leverage it for a short time.

Cash Mustache, and for simply a few hundred dollars, we were able to capitalize on that a person episode. We tried it a few more times with other visitors and didn't get almost the very same response. That episode continued to be connected to and discussed on social networks without us needing to buy anymore Facebook advertisements.

If you're anything like me, creating show notes for your episodes is the most feared task of releasing a podcast. The fact is, you need to take your program keeps in mind just as seriously as you take your program. Treat your program notes like genuine blog posts that offer legitimate value and beneficial links.

I'm not speaking about transcripts. Sure, they supply more words for SEO value, but if they are not cleaned and formatted and supply genuine value, then you are squandering your money and time - podcast marketing plans webpagefx. Compose something new. Turn your episodes into understandable content. Supply links to the things you discuss in your program.

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If you do not wish to write program notes, you ought to work with someone to write them for you. You can start by connecting to your audience because they currently listened to your show. Or you can work with a kick-ass freelance author. They listen, perform extra research study, and turn each one of the episode posts into extraordinary SEO bait, helping to attract more listeners by means of Google - walmart vs amazon blogs and podcast to marketing their product.

We looked at what episodes got the most downloads and tried to produce comparable episodes in the future. We also attempted different types of episodes like Q&A s and measured to see if we need to continue doing them. It'll set you apart from a great deal of other shows and make you most likely to get featured since there are workers at iTunes listening.

Use your ears. If it sounds good, then it most likely is. Purchase a good mic. I suggest the Audio Technica ATR 2100 and an excellent intro USB mic. If you wish to get serious, invest in a good USB blending board (I use a Mackie ProFx8) and a dynamic mic (I utilize the Shure SM7B which is a basic broadcast mic utilized by Marc Maron).

Each of our episode program notes had over 500 words and some rank really high up on Google bringing us listeners through search. I like this Gimmick. These are simple to sign up for and worth examining out to see if there are chances to be interviewed. It's likewise a simple way to find podcast guests if you're trying to discover an expert on a particular topic.

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It's likewise a simple way to discover podcast visitors if you're trying to find a professional on a specific topic. It works well to speed up growth, however it can cause burn out. We started with producing an episode as soon as a week for the very first eight months. Then in May of 2014, we try out doing a day-to-day episode for the next 31 days and our downloads took off (causevox podcast: interview with taylor corrado on how nonprofits can leverage content marketing.).

Daily can be excellent for generating income but I do not suggest it any longer - marketing strategy podcast. It's frustrating. I like the concept, however more as a way for special material as a giveaway to people who sign up for your e-mail list. Marc Maron produces two-minute video clips to promote each episode with just a simple still image.

I will not be doing this, but I'm not versus it. Sure, why not. As long as you have imaginative control over your show. Lame, but easy enough. I would just suggest this if you're incredibly passionate and delight in taking part in Facebook Groups or Online forums based on your topic. I'm very little of an author and find a tough time with this, so for me, it's unworthy the misery of writing.

This one is a no-brainer. Most likely won't get you much, however simple enough to do once and leave it alone. From experience, I can tell you that Reddit is the only great source on this list. StumbleUpon can draw it, Pinterest is the incorrect crowd, and Google+ is dead. Yes, but make them yourself instead of using the Javascript-heavy ones provided by each social networks network.

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If you're not selling something with a direct ROI, prevent this. "making marketing", podcast rss feed. Too expensive. I'm not simply a fan of paying for fans. There is this notion that the more reviews your podcast has, the greater you are ranked in iTunes. Nevertheless, there is no proven connection. In fact, outdoors research studies done by Libsyn (podcast hosting software application) recommends that reviews hold little weight as compared to striking the "Subscribe" button.

What that indicates is you ought to definitely get more reviews due to the fact that, in turn, that will assist you get you more customers (webinar marketing podcast). Podcasts like Serial or S-Town succeed due to the fact that each episode makes you desire to listen the next one. The program LOST was notorious for leaving cliffhangers with the promise that they 'd be fixed in the next episode, so of course, you 'd tune in.

John Lee Dumas left an evaluation on our podcast. I don't believe he ever heard a single episode (the marketing automation discussion podcast). He put his program name in there. I don't truly see the worth in this. Sure, get out of your convenience zone and promote. I would not speak solely to promote your podcast though.

However talking to develop your individual brand is a good concept, particularly if you're paid for it. Yes, leave the podcast studio and fulfill your fans. This is life-changing and had an extensive affect on me as a podcaster. the marketing hour podcast. If you're trying to construct a blog/podcast, you should be gathering e-mails.

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Provide options. Offer them unique content for signing up, like reward episodes or videos. Use Mailchimp. It's free in the beginning. Develop something special for your preferred podcasts. I remixed The Fizzle Program style music as a metalcore tune (as you know, I'm a fan of metalcore) and developed the style music for The $100 MBA Program and Podcast Movement. This pays off in word-of-mouth promo. App stores are just another directory. I do not believe it deserves the time and cash to create an app to promote a podcast unless you were generating income on it. The marketing overlap appears quite low. I think producing an online street group is a brilliant concept.

Produce banners they can put up by themselves sites. best marketing strategy podcast. This is easy enough to include in your program notes. We did this for all of our episodes but saw extremely little activity from them. The tweetable text has to be actually good and important for this to work. Don't make inside jokes tweetable.

I have actually stated this before and I'll state it once again. Business card is dead. Don't lose the cash. I believe it's a great concept to provide away cool boodle to your listeners. They will be blown away by this gesture making them more loyal to your show. Constantly aim to construct brand ambassadors.

We believed long and hard about doing this and our listeners wanted us to. I state go all out. I question anybody has actually ever seen somebody using a t-shirt of a podcast and began listening to it. It's a good concept to give out t-shirt totally free to your listens to construct a devoted army of word-of-mouth promoters.

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I'm thankful you made it through. How do you feel? Are you excited? Do you have a game strategy? I understand I'm pumped and all set to begin promoting!. Keep in mind, we're all good friends here. Let's assist each other out and make podcasting even larger. When we ban together, it assists out everybody. how to make a marketing plan podcast.

I don't have a shitty list to use. Just take pleasure in an e-mail every so often. You accept get e-mails from Matt Giovanisci. I'll respect your personal privacy and unsubscribe whenever.

There are lots of different ways to promote a podcast. Some are relatively simple and do not need a great deal of effort, while some may take a bit more time. I have actually tried to include a variety of different podcast marketing techniques so that you can pick what makes sense for you.



Contents Sounds basic but brand-new customers are the most essential consider ranking higher in Apple Podcasts (previously iTunes). It also suggests listeners will immediately down brand-new episodes when they're released. marketing matters podcast. Apple Podcasts is the big gamer but Spotify and Google are quickly getting ground as the go-to location where individuals find and listen to podcasts.

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