Podcast Promotion: 13 Marketing Tactics To Get More Podcast ... - Marketing Smarts Podcast

Published Jan 10, 21
10 min read

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In truth, it became our main technique for promoting our podcast. Create a Trello board and set up 4 Columns: Podcasts, Contacted, Interested, Reserved. Add all the podcasts and contact info to the first column. Write the email that would offer YOU on yourself. Compose down some intriguing truths about yourself.

Jot down the important things that you 'd wish to speak with a guest pitch. When I pitched myself to other programs, I constantly consisted of a link to my rap video. It was something really distinct and makes for an intriguing topic to go over. It's what sets me apart from other visitors.

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Craft each email particularly for the show and prevent a mass copy and paste job. Also, you don't have to be so god damn professional. You're human and they're human. Be human. After you send a pitch, move the card over to the next column: Contacted. It's likewise an excellent idea to make it possible for Card Aging, so you can get a graph of how long those cards have been sitting in each column.

Do not follow up a few days later on and be like, "what the fuck, brother?" Give it a few weeks and follow-up with a brief email ending with a question. Who understands? Your e-mail might have wound up in their spam folder, or you had the wrong e-mail address. The goal is the move the cards along the columns and book as numerous interviews as you can regularly.

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Difficult however enjoyable The genuine concept here is to do something nobody has actually ever done to promote a podcast. I did this for Listen Money Matters, and I did it again for the Driven podcast. Up up until this time in the internet marketing area, I've developed three various rap videos which you can see here, here, and below.

Nobody viewed it even though we promoted the hell out of it. I think that it was a combination of individuals assuming it would have been shitty and not being funny enough. The fact is, this video did more for our show than almost any other type of podcast marketing we attempted.

Both Quartz and The Telegraph discussed it, bringing very little traffic, but a lots of street cred and link juice ( online marketing by neil patel & eric siu. podcast). Not everybody will create a rap video, but this is a workout of thinking beyond the podcasting world to do some wise promotion. Lame If you got some additional cash burning a hole in your pocket, proceed and purchase some Facebook advertisements.

Nevertheless, they are unworthy the effort and are very short-term. I 'd much rather concentrate on producing content that will live on the web permanently and regularly bring me new listeners for the rest of my existence. Facebook advertisements worked for us when we had Mr. Cash Mustache on our show.

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We created a great program with him, and his fans LIKED it. They shared it on Reddit, Facebook, and his forum - ed dale marketing podcast. He also shared it on his massively large Twitter account. All of which got us a quick fuck-ton of new listeners. All we did was leverage it for a brief time.

Money Mustache, and for simply a few hundred dollars, we were able to take advantage of that ONE episode. We attempted it a few more times with other guests and didn't get nearly the exact same response. That episode continued to be connected to and discussed on social networks without us needing to buy anymore Facebook ads.

If you're anything like me, creating program notes for your episodes is the most dreadful task of releasing a podcast. The reality is, you must take your show keeps in mind just as seriously as you take your program. Treat your program notes like genuine post that provide genuine worth and helpful links.

I'm not talking about records. Sure, they offer more words for SEO worth, however if they are not cleaned and formatted and supply genuine value, then you are squandering your money and time - choose your own marketing adventure podcast. Write something brand-new. Turn your episodes into legible material. Offer links to the things you discuss in your program.

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If you do not want to write show notes, you must work with someone to write them for you. You can start by reaching out to your audience because they currently listened to your show. Or you can hire a kick-ass freelance author. They listen, perform extra research study, and turn every one of the episode posts into amazing SEO bait, helping to draw in more listeners via Google - podcast on subaru marketing and lesbian market.

We took a look at what episodes got the most downloads and attempted to develop comparable episodes in the future. We likewise attempted various kinds of episodes like Q&A s and determined to see if we must continue doing them. It'll set you apart from a lot of other programs and make you more most likely to get included because there are staff members at iTunes listening.

Use your ears. If it sounds excellent, then it most likely is. Purchase an excellent mic. I advise the Audio Technica ATR 2100 and an excellent introduction USB mic. If you want to buckle down, purchase an excellent USB blending board (I use a Mackie ProFx8) and a dynamic mic (I use the Shure SM7B which is a standard broadcast mic utilized by Marc Maron).

Each of our episode show notes had more than 500 words and some rank very high up on Google bringing us listeners through search. I like this Trick. These are easy to sign up for and worth examining out to see if there are opportunities to be interviewed. It's likewise a simple method to find podcast guests if you're looking for a professional on a specific topic.

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It's also an easy method to discover podcast visitors if you're looking for a professional on a particular subject. It works well to speed up development, however it can result in burn out. We started with producing an episode once a week for the very first eight months. Then in May of 2014, we explored with doing a day-to-day episode for the next 31 days and our downloads took off (science fiction and fantasy marketing podcast listenership).

Daily can be great for earning money but I don't suggest it any longer - pr marketing podcast. It's frustrating. I like the concept, however more as a method for special content as a giveaway to people who register for your email list. Marc Maron produces two-minute video clips to promote each episode with simply an easy still image.

I won't be doing this, but I'm not versus it. Sure, why not. As long as you have creative control over your program. Lame, however simple enough. I would only recommend this if you're incredibly passionate and enjoy taking part in Facebook Groups or Forums based on your topic. I'm very little of an author and discover a difficult time with this, so for me, it's unworthy the misery of composing.

This one is a no-brainer. Most likely will not get you much, however easy adequate to do when and leave it alone. From experience, I can tell you that Reddit is the only good source on this list. StumbleUpon can suck it, Pinterest is the wrong crowd, and Google+ is dead. Yes, but make them yourself instead of using the Javascript-heavy ones supplied by each social networks network.

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If you're not selling something with a direct ROI, prevent this. free podcast marketing for my site. Too costly. I'm not simply a fan of paying for fans. There is this concept that the more reviews your podcast has, the greater you are ranked in iTunes. Nevertheless, there is no tested connection. In fact, outdoors studies done by Libsyn (podcast hosting software application) suggests that reviews hold little weight as compared to hitting the "Subscribe" button.

What that implies is you need to definitely get more evaluations since, in turn, that will assist you get you more subscribers (blog marketing academy podcast rss). Podcasts like Serial or S-Town succeed because each episode makes you wish to listen the next one. The show LOST was notorious for leaving cliffhangers with the promise that they 'd be fixed in the next episode, so naturally, you 'd tune in.

John Lee Dumas left a review on our podcast. I don't believe he ever heard a single episode (marketing tricks and traps podcast). He put his program name therein. I don't actually see the value in this. Sure, get out of your comfort zone and promote. I wouldn't speak solely to promote your podcast though.

However speaking with construct up your personal brand name is a great concept, particularly if you're spent for it. Yes, leave the podcast studio and meet your fans. This is life-changing and had a profound affect on me as a podcaster. best podcast for digital marketing. If you're trying to construct a blog/podcast, you need to be gathering e-mails.

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Give them alternatives. Deal them exclusive material for registering, like reward episodes or videos. Usage Mailchimp. It's totally free at first. Create something unique for your preferred podcasts. I remixed The Fizzle Program theme music as a metalcore tune (as you know, I'm a fan of metalcore) and produced the style music for The $100 MBA Show and Podcast Motion. This pays off in word-of-mouth promo. App stores are simply another directory. I don't believe it deserves the time and money to create an app to promote a podcast unless you were generating income on it. The marketing overlap appears quite low. I think producing an online street team is a dazzling idea.

Produce banners they can set up on their own websites. marketing today, alan hart, podcast rss feed. This is easy enough to include in your show notes. We did this for all of our episodes however saw extremely little activity from them. The tweetable text has to be really excellent and valuable for this to work. Don't make inside jokes tweetable.

I've said this prior to and I'll state it again. Business card is dead. Do not squander the cash. I think it's a good concept to distribute cool boodle to your listeners. They will be blown away by this gesture making them more devoted to your program. Always want to construct brand name ambassadors.

We believed long and hard about doing this and our listeners desired us to. I say go all out. I question anybody has actually ever seen someone using a tee shirt of a podcast and started listening to it. It's a good concept to provide t-shirt totally free to your listens to construct a loyal army of word-of-mouth promoters.

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I'm glad you made it through. How do you feel? Are you delighted? Do you have a tactical plan? I understand I'm pumped and all set to begin promoting!. Keep in mind, we're all buddies here. Let's assist each other out and make podcasting even bigger. When we prohibit together, it helps out everyone. real marketing reel fast podcast.

I do not have a shitty list to use. Just take pleasure in an e-mail every so often. You consent to get e-mails from Matt Giovanisci. I'll appreciate your personal privacy and unsubscribe any time.

There are heaps of different ways to promote a podcast. Some are relatively easy and do not need a great deal of effort, while some may take a bit more time. I have actually tried to include a variety of different podcast marketing methods so that you can decide on what makes good sense for you.

Contents Sounds easy but brand-new subscribers are the most important factor in ranking greater in Apple Podcasts (previously iTunes). It likewise suggests listeners will instantly down new episodes when they're published. marketing tricks and traps podcast. Apple Podcasts is the huge gamer however Spotify and Google are rapidly picking up speed as the go-to place where individuals find and listen to podcasts.