How To Promote Your Podcast - Top Strategies, Tactics ... - Marketing Podcast Jay Baer

Published Feb 07, 21
10 min read

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In reality, it became our primary method for promoting our podcast. Produce a Trello board and established four Columns: Podcasts, Called, Intrigued, Scheduled. Include all the podcasts and contact information to the very first column. Compose the email that would offer YOU on yourself. Make a note of some intriguing facts about yourself.

Make a note of the things that you 'd wish to hear from a guest pitch. When I pitched myself to other programs, I always included a link to my rap video. It was something genuinely unique and makes for an intriguing subject to go over. It's what sets me apart from other guests.

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Craft each e-mail particularly for the show and prevent a mass copy and paste task. Likewise, you don't need to be so god damn expert. You're human and they're human. Be human. After you send a pitch, move the card over to the next column: Contacted. It's also a great concept to enable Card Aging, so you can get a visual representation of the length of time those cards have been being in each column.

Don't follow up a few days later on and resemble, "what the fuck, brother?" Offer it a few weeks and follow-up with a short email ending with a question. Who understands? Your email could have wound up in their spam folder, or you had the incorrect e-mail address. The goal is the relocation the cards along the columns and book as numerous interviews as you can consistently.

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Hard but fun The real concept here is to do something no one has actually ever done to promote a podcast. I did this for Listen Money Matters, and I did it again for the Driven podcast. Up up until this time in the internet marketing area, I've developed three different rap videos which you can see here, here, and below.

No one watched it although we promoted the hell out of it. I believe that it was a combination of individuals presuming it would have been shitty and not being amusing enough. The truth is, this video did more for our program than simply about any other type of podcast marketing we attempted.

Both Quartz and The Telegraph wrote about it, bringing really little traffic, but a load of street cred and link juice ("music marketing online" podcast). Not everyone will create a rap video, but this is an exercise of believing outside of the podcasting world to do some clever promo. Lame If you got some extra cash burning a hole in your pocket, go ahead and purchase some Facebook advertisements.

However, they are unworthy the effort and are extremely short-term. I 'd much rather concentrate on developing content that will survive on the web forever and regularly bring me brand-new listeners for the rest of my presence. Facebook ads worked for us when we had Mr. Money Mustache on our program.

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We created a fantastic program with him, and his fans LOVED it. They shared it on Reddit, Facebook, and his online forum - marketing podcast libsyn. He likewise shared it on his massively big Twitter account. All of which got us a fast fuck-ton of new listeners. All we did was leverage it for a short time.

Cash Mustache, and for simply a couple of hundred dollars, we had the ability to take advantage of that ONE episode. We tried it a couple of more times with other guests and didn't get almost the exact same action. That episode continued to be connected to and spoke about on social media without us having to purchase anymore Facebook ads.

If you're anything like me, producing program notes for your episodes is the most dreadful job of publishing a podcast. The reality is, you need to take your program keeps in mind just as seriously as you take your show. Treat your program notes like real post that provide genuine value and helpful links.

I'm not discussing records. Sure, they provide more words for SEO worth, but if they are not cleaned and formatted and supply real value, then you are wasting your money and time - the 20 minute marketing podcast. Compose something new. Turn your episodes into clear content. Offer links to the things you discuss in your program.

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If you don't wish to write show notes, you must hire someone to write them for you. You can begin by reaching out to your audience since they currently listened to your show. Or you can employ a kick-ass freelance writer. They listen, carry out additional research study, and turn every one of the episode posts into unbelievable SEO bait, helping to reel in more listeners via Google - digital marketing podcast description.

We took a look at what episodes got the most downloads and attempted to produce comparable episodes in the future. We likewise tried different types of episodes like Q&A s and measured to see if we ought to continue doing them. It'll set you apart from a great deal of other shows and make you most likely to get included given that there are workers at iTunes listening.

Use your ears. If it sounds great, then it most likely is. Invest in an excellent mic. I advise the Audio Technica ATR 2100 and an excellent intro USB mic. If you wish to get major, invest in an excellent USB mixing board (I utilize a Mackie ProFx8) and a vibrant mic (I utilize the Shure SM7B which is a basic broadcast mic used by Marc Maron).

Each of our episode show notes had over 500 words and some rank very high on Google bringing us listeners by means of search. I like this Trick. These are easy to sign up for and worth taking a look at to see if there are opportunities to be interviewed. It's also an easy way to find podcast visitors if you're attempting to find a professional on a particular topic.

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It's also an easy method to find podcast guests if you're attempting to find an expert on a particular topic. It works well to speed up development, but it can result in stress out. We started with producing an episode as soon as a week for the first eight months. Then in May of 2014, we explore doing a daily episode for the next 31 days and our downloads took off (metaphase marketing podcast).

Daily can be excellent for generating income however I do not suggest it anymore - made money marketing podcast. It's frustrating. I like the idea, however more as a way for unique material as a free gift to individuals who register for your e-mail list. Marc Maron produces two-minute video to promote each episode with just an easy still image.

I won't be doing this, however I'm not versus it. Sure, why not. As long as you have innovative control over your show. Lame, however easy enough. I would just recommend this if you're very enthusiastic and delight in taking part in Facebook Groups or Online forums based upon your subject. I'm not much of an author and discover a difficult time with this, so for me, it's unworthy the pain of composing.

This one is a no-brainer. Probably will not get you much, however easy adequate to do when and leave it alone. From experience, I can tell you that Reddit is the just great source on this list. StumbleUpon can draw it, Pinterest is the wrong crowd, and Google+ is dead. Yes, but make them yourself rather of using the Javascript-heavy ones offered by each social networks network.

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If you're not offering something with a direct ROI, avoid this. email marketing podcast. Too costly. I'm not simply a fan of spending for fans. There is this idea that the more reviews your podcast has, the greater you are ranked in iTunes. Nevertheless, there is no tested correlation. In truth, outdoors studies done by Libsyn (podcast hosting software application) recommends that evaluations hold little weight as compared to hitting the "Subscribe" button.

What that means is you must absolutely get more reviews since, in turn, that will help you get you more customers (cheap marketing podcast). Podcasts like Serial or S-Town succeed since each episode makes you wish to listen the next one. The program LOST was well-known for leaving cliffhangers with the guarantee that they 'd be dealt with in the next episode, so naturally, you 'd tune in.

John Lee Dumas left an evaluation on our podcast. I do not believe he ever heard a single episode (permission marketing podcast). He put his program name therein. I do not really see the worth in this. Sure, get out of your comfort zone and promote. I would not speak entirely to promote your podcast though.

However speaking with build up your personal brand is a good concept, especially if you're paid for it. Yes, get out of the podcast studio and satisfy your fans. This is life-altering and had a profound affect on me as a podcaster. digital marketing podcast neil patel. If you're trying to build a blog/podcast, you must be collecting emails.

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Give them alternatives. Offer them special material for signing up, like reward episodes or videos. Usage Mailchimp. It's complimentary initially. Produce something special for your preferred podcasts. I remixed The Fizzle Program theme music as a metalcore tune (as you understand, I'm a fan of metalcore) and created the style music for The $100 MBA Show and Podcast Motion. This pays off in word-of-mouth promo. App shops are simply another directory site. I do not believe it's worth the time and money to create an app to promote a podcast unless you were earning money on it. The marketing overlap appears pretty low. I believe creating an online street group is a dazzling idea.

Produce banners they can set up on their own websites. podcast+marketing. This is easy enough to include your show notes. We did this for all of our episodes however saw really little activity from them. The tweetable text has to be truly excellent and important for this to work. Don't make inside jokes tweetable.

I have actually said this before and I'll state it again. Business card is dead. Don't squander the money. I think it's an excellent idea to hand out cool boodle to your listeners. They will be blown away by this gesture making them more loyal to your show. Constantly look to construct brand name ambassadors.

We thought long and hard about doing this and our listeners wanted us to. I state go for it. I question anybody has ever seen someone using a t-shirt of a podcast and started listening to it. It's an excellent concept to offer shirt free of charge to your listens to build a devoted army of word-of-mouth promoters.

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I'm pleased you made it through. How do you feel? Are you thrilled? Do you have a game plan? I know I'm pumped and ready to start promoting!. Keep in mind, we're all pals here. Let's help each other out and make podcasting even bigger. When we prohibit together, it helps out everyone. marketing speaks podcast.

I don't have a shitty list to use. Simply delight in an email occasionally. You consent to get emails from Matt Giovanisci. I'll respect your personal privacy and unsubscribe whenever.

There are lots of various methods to promote a podcast. Some are fairly easy and do not require a lot of effort, while some may take a bit more time. I've tried to include a variety of different podcast marketing tactics so that you can pick and pick what makes good sense for you.

Contents Sounds easy but brand-new subscribers are the most crucial element in ranking higher in Apple Podcasts (formerly iTunes). It likewise implies listeners will automatically down brand-new episodes when they're released. podcast good people good marketing. Apple Podcasts is the big gamer but Spotify and Google are quickly picking up speed as the go-to location where individuals find and listen to podcasts.